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Trends and Opportunities

What’s moving in the fragrance and retail world, and what it means for your business. Market shifts, emerging consumer behaviour, and the opportunities smart buyers are already acting on.

Understanding Eid Fragrance Demand: A Market Guide for Brands and Retailers

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Eid is one of the most important periods in the global fragrance calendar. Beyond its cultural significance, it represents a consistent shift in consumer behaviour across key markets.Spending increases.Gifting becomes intentional.Fragrance moves from a discretionary category to a priority purchase. For brands and retailers, understanding how demand evolves… Read More »Understanding Eid Fragrance Demand: A Market Guide for Brands and Retailers