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Retail Success and Growth

Actionable tactics for independent retailers looking to grow sales, improve margins and build a loyal customer base. Real strategies from the fragrance floor — merchandising, bundling, seasonal campaigns and beyond.

Understanding Eid Fragrance Demand: A Market Guide for Brands and Retailers

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Eid is one of the most important periods in the global fragrance calendar. Beyond its cultural significance, it represents a consistent shift in consumer behaviour across key markets.Spending increases.Gifting becomes intentional.Fragrance moves from a discretionary category to a priority purchase. For brands and retailers, understanding how demand evolves… Read More »Understanding Eid Fragrance Demand: A Market Guide for Brands and Retailers